Supply chains have always faced disruption, but today’s environment is fundamentally different. In this episode, Brian Betkowski and Ed Haines are joined by Greg Giesecke to explore why volatility is no longer episodic, but structural. They unpack how demand, supply, and pricing volatility are reshaping business models, and why traditional planning approaches are no longer sufficient. The conversation highlights a critical shift: success in modern supply chains depends less on perfect forecasts and more on speed, frequency, and the ability to continuously adapt using data, analytics, and AI.