AI is getting embedded everywhere and this week proved it. Salesforce is buying Qualified to power always on AI agents for pipeline. Lovable just raised big money at a massive valuation as vibe coding explodes. Microsoft and Google are leaning on partners to push AI from pilots to production. Notion reveals that AI now drives a huge chunk of revenue, and Zoom launches AI Companion 3.0 to turn meetings into actions.

But there’s a catch: Reuters reports that many companies still aren’t seeing the ROI they expected. So what separates hype from real value?