<p>What role does AI currently play in marketing — is it best kept in the back-end for targeting and budget optimization, or should it also make ad creatives? In the eight episode of Points of Growth, Host Neha Dawar is joined by Linda Kender (MMA Middle East) and Bassem Yousry (Yango Ads) to discuss the topic.</p>

What role does AI currently play in marketing — is it best kept in the back-end for targeting and budget optimization, or should it also make ad creatives? In the eight episode of Points of Growth, Host Neha Dawar is joined by Linda Kender (MMA Middle East) and Bassem Yousry (Yango Ads) to discuss the topic.

"AI will learn to hide its invasiveness and outsmart us"

A podcast about the AdTech industry and its controversies, tools, and trends. Here, advertising and monetization experts come together to share their insights, ask the big questions, and, believe it or not, find some common ground along the way. (Maybe. We’ll see.)

Join our conversations — and learn more about the state of the industry and new ways to increase revenue and boost businesses, locally and globally. Powered by Yango Ads.

Check out our solutions and discover new points of growth for your business: https://tinyurl.com/yango-ads

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Marketing

A podcast about the AdTech industry and its controversies, tools, and trends. Here, advertising and monetization experts come together to share their insights, ask the big questions, and, believe it or not, find some common ground along the way. (Maybe. We’ll see.) Join our conversations — and learn more about the state of the industry and new ways to increase revenue and boost businesses, locally and globally. Powered by Yango Ads. Check out our solutions and discover new points of growth for your business: https://tinyurl.com/yango-ads

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"AI will learn to hide its invasiveness and outsmart us"

"AI will learn to hide its invasiveness and outsmart us"