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AI Will Soon Dominate Ad Buying. Will Marketers Trust the Algorithm?
Artificial-intelligence tools could boost sales and increase efficiency in ad buying and planning. But, there’s less transparency for marketers. WSJ reporter Patrick Coffee tells us how advertisers are grappling with the trade-offs. And, is smarter always better? WSJ reporter Joe Pinsker talks to drivers who wish their cars were a little dumber. Charlotte Gartenberg hosts.
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Learn more about your ad choices. Visit megaphone.fm/adchoices
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By Tech News BriefingArtificial-intelligence tools could boost sales and increase efficiency in ad buying and planning. But, there’s less transparency for marketers. WSJ reporter Patrick Coffee tells us how advertisers are grappling with the trade-offs. And, is smarter always better? WSJ reporter Joe Pinsker talks to drivers who wish their cars were a little dumber. Charlotte Gartenberg hosts.
Sign up for the WSJ's free Technology newsletter.
Learn more about your ad choices. Visit megaphone.fm/adchoices