This week on Revenue Rehab, host Brandi Starr is joined by the innovative Mona Bavar, founder of Blu Apples.AI and DLISH.. Mona is a trailblazer in the intersection of technology, creativity, and human connection, leveraging her expertise to help entrepreneurs integrate AI to amplify creativity and streamline operations. She is known for her work with archetypes, guiding individuals and businesses to align strategies with purpose-driven narratives. 

Join Brandi and Mona as they delve into the transformative power of understanding personal and brand archetypes, and how this introspection can drive meaningful revenue growth. Discover how embracing your unique vision and infusing innovation can make a brand stand out authentically in today's competitive market. This episode promises to inspire leaders and marketers to embrace empathy, vulnerability, and creativity to lead effectively and tell compelling brand stories. 

Bullet Points of Key Topics + Chapter Markers: 

Topic #1 Understanding Archetypes in Leadership [04:54] Mona Bavar discusses the significance of archetypes in leadership, referencing Carl Jung’s work to explain how they help leaders understand themselves better: “As you grow, you go into these other archetypes… and as you go through life, you have these different archetypes that are—you’re exposed to, and they become a part of your identity.” She emphasizes this self-awareness as crucial for effective leadership and connecting with your team. 

Topic #2 Personal and Brand Storytelling [29:48] Bavar highlights the importance of personal storytelling in brand development, sharing her own experiences: “I put together these gift boxes with food and design… there's a story now, and these gift boxes tell that story every time.” She connects authentic storytelling to creating an emotional connection with the audience, which is key to standing out and fostering brand loyalty. 

Topic #3 Integrating AI with Human Touch [32:22] Mona explains the role of AI in business with a focus on maintaining a human element: “Our agency is AI with a human touch. And the importance of it is… if you don’t know your why, if you don’t know why you are starting a business and why you want to create the content… you need someone as a soundboard.” This integration ensures authentic brand presentation and helps businesses leverage AI without losing their unique voice. 

What’s One Thing You Can Do Today 

Mona’s ‘One Thing’ is to begin a journey of self-exploration with AI. She suggests not only reaching out to her agency, BlueApples.AI, for a discovery call but also encourages utilizing AI tools individually. “There are guides you can purchase or just go sit down in front of your LLM, whether it's chat, GPT, Claude, Gemini, whatever, and start to play with it, having fun. And my intention was to have fun. And that's how I approach AI. Have fun with it.” Mona emphasizes exploring the archetypes and understanding what resonates with you as the first step in cultivating a deeper self-awareness and applying it effectively in both personal and professional realms. 

Buzzword Banishment 

Mona’s Buzzword to Banish is ‘passion’. Mona wants to banish this word because, she explains, "I think it's misused most of the time and overused a lot of the time.” 

Links: 

• LinkedIn: https://www.linkedin.com/in/bavar/ 

• Instagram: https://www.instagram.com/blueapples.ai/?hl=en 

• Facebook: https://www.facebook.com/dlishus.it/ 

• YouTube: https://www.youtube.com/channel/UCGiUrUGqlyY4rM2wMj28RpQ 

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