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AI Won’t Replace You (Yet)
Welcome to S3E05 of IMpulse, the Influencer Marketing Podcast!
In this episode, we’re joined by Aaron Strout, former Chief Marketing Officer at Real Chemistry, a global health innovation company that’s transforming how healthcare brands tell stories using data, digital innovation, and AI.
Aaron dives deep into the impact of AI on marketing, from influencer vetting and brand safety to content personalization and campaign optimization. He talks about why human oversight still matters in an AI-first world, how to spot hallucinations in generative tools, and what “agentic search” means for influencer discovery. Plus, he shares his bold 2030 prediction for AI’s role in marketing and how brands can stay authentic without losing creative momentum.
🎙️ Key Topics Discussed:
1. The evolution of AI in influencer marketing
2. How brands can balance speed, scale, and authenticity using generative AI
3. The growing importance of influencer background checks and deleted content
4. What "agentic search" means and how AI agents will power discovery
5. Brand safety in regulated industries like healthcare
6. Aaron's bold prediction: Downloading your brain into an AI agent?
Check out the three most downloaded episodes:
If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
[email protected]
In this episode, we’re joined by Aaron Strout, former Chief Marketing Officer at Real Chemistry, a global health innovation company that’s transforming how healthcare brands tell stories using data, digital innovation, and AI.
Aaron dives deep into the impact of AI on marketing, from influencer vetting and brand safety to content personalization and campaign optimization. He talks about why human oversight still matters in an AI-first world, how to spot hallucinations in generative tools, and what “agentic search” means for influencer discovery. Plus, he shares his bold 2030 prediction for AI’s role in marketing and how brands can stay authentic without losing creative momentum.
🎙️ Key Topics Discussed:
1. The evolution of AI in influencer marketing
2. How brands can balance speed, scale, and authenticity using generative AI
3. The growing importance of influencer background checks and deleted content
4. What "agentic search" means and how AI agents will power discovery
5. Brand safety in regulated industries like healthcare
6. Aaron's bold prediction: Downloading your brain into an AI agent?
Check out the three most downloaded episodes:
- Exploring the Evolving Landscape of Influencer Marketing with Aaron King
- Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie
- The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis
If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
[email protected]
View all episodes
By PhylloWelcome to S3E05 of IMpulse, the Influencer Marketing Podcast!
In this episode, we’re joined by Aaron Strout, former Chief Marketing Officer at Real Chemistry, a global health innovation company that’s transforming how healthcare brands tell stories using data, digital innovation, and AI.
Aaron dives deep into the impact of AI on marketing, from influencer vetting and brand safety to content personalization and campaign optimization. He talks about why human oversight still matters in an AI-first world, how to spot hallucinations in generative tools, and what “agentic search” means for influencer discovery. Plus, he shares his bold 2030 prediction for AI’s role in marketing and how brands can stay authentic without losing creative momentum.
🎙️ Key Topics Discussed:
1. The evolution of AI in influencer marketing
2. How brands can balance speed, scale, and authenticity using generative AI
3. The growing importance of influencer background checks and deleted content
4. What "agentic search" means and how AI agents will power discovery
5. Brand safety in regulated industries like healthcare
6. Aaron's bold prediction: Downloading your brain into an AI agent?
Check out the three most downloaded episodes:
If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
[email protected]
In this episode, we’re joined by Aaron Strout, former Chief Marketing Officer at Real Chemistry, a global health innovation company that’s transforming how healthcare brands tell stories using data, digital innovation, and AI.
Aaron dives deep into the impact of AI on marketing, from influencer vetting and brand safety to content personalization and campaign optimization. He talks about why human oversight still matters in an AI-first world, how to spot hallucinations in generative tools, and what “agentic search” means for influencer discovery. Plus, he shares his bold 2030 prediction for AI’s role in marketing and how brands can stay authentic without losing creative momentum.
🎙️ Key Topics Discussed:
1. The evolution of AI in influencer marketing
2. How brands can balance speed, scale, and authenticity using generative AI
3. The growing importance of influencer background checks and deleted content
4. What "agentic search" means and how AI agents will power discovery
5. Brand safety in regulated industries like healthcare
6. Aaron's bold prediction: Downloading your brain into an AI agent?
Check out the three most downloaded episodes:
- Exploring the Evolving Landscape of Influencer Marketing with Aaron King
- Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie
- The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis
If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
[email protected]