In this 28th episode of Business is F'n Hard, Rob Huston unpacks his journey from rescuing a struggling family oil business to embracing AI-powered productivity, revealing how resilience, relationships, and relentless adaptation are the real keys to staying ahead.

Key Chapters:

00:00 - Introduction

00:49 - Meet Rob Huston: Oil, AG, and AI

02:14 - From Oil Production to Asset Management

06:30 - Escaping the Firefighting Phase

09:30 - Real AI Tools That Actually Help

16:21 - How to Filter AI Hype from Real Value

18:55 - AG Marketing Lessons for Business Owners

26:40 - The Power of Relationships and Integrity

27:31 - What’s Kicking Rob’s Ass Right Now?

30:57 - Humbling Moments and Final Takeaways

#podcast #entrepreneurship #business

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