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AI, Zero-Click, and the New Rules of Travel Discovery
Fresh off a keynote in Massachusetts, this episode is a live drop of Eric Hultgren’s latest thinking on AI for Travel 2.0
It starts with a simple story: a traveler who books a trip, adjusts her schedule, and plans her entire experience…without saying a word.
That’s not the future.
That’s now.
And it leads to a harder question:
If a traveler never visits your website…did you actually lose?
🧠 The Big Idea
We’ve entered a Copernicus moment for marketing.
Your website is no longer the center of the universe.
It’s infrastructure.
Less important to humans.
More important to machines.
View all episodes
By Advance Travel and TourismFresh off a keynote in Massachusetts, this episode is a live drop of Eric Hultgren’s latest thinking on AI for Travel 2.0
It starts with a simple story: a traveler who books a trip, adjusts her schedule, and plans her entire experience…without saying a word.
That’s not the future.
That’s now.
And it leads to a harder question:
If a traveler never visits your website…did you actually lose?
🧠 The Big Idea
We’ve entered a Copernicus moment for marketing.
Your website is no longer the center of the universe.
It’s infrastructure.
Less important to humans.
More important to machines.