Most companies still treat AI as an efficiency project.
 This story shows what happens when AI actually rewrites how revenue is created.

In this case study, I walk you through a workflow traditionally viewed as a cost center — manual, repetitive, expensive — and how AI transformed it into a profit driver without new hires, without a systems overhaul, and without adding operational complexity.

This episode breaks down:

• How AI shifts a workflow from “operational expense” to “revenue contributor”
• Why automation alone doesn’t create value — but ownership does
• What changes inside the business model when AI takes over execution
• The difference between “AI for productivity” and “AI for revenue”
• How smarter workflows change unit economics in sales and service
• The leadership decisions that unlock real transformation

This is the new logic of AI in business:
 Not cost-cutting — value creation.
Not experiments — operational redesign.

 Real stories. Real results. No fluff.