Sales teams don’t fail because they can’t sell.
 They fail because their time is misused.

In this episode of AI4Sales Edge, Jelena breaks down how AI is quietly changing sales execution by eliminating admin work that drains top performers.

Drawing on real enterprise experience and regional case studies, this episode covers:

• Why sales admin is a hidden revenue killer
• How AI tools like Microsoft Copilot, Gong, and Salesforce Einstein remove low-value work
• How organisations like DEWA and PwC Middle East are reclaiming selling time at scale
• What sales leaders, RevOps, CROs, and CFOs should focus on first

This isn’t an AI tools episode.
 It’s a sales strategy conversation.

If your best sellers are spending their week updating CRMs, it’s time to rethink how sales actually runs.

Real stories. Real results. No fluff.