"I've had a lot of practice in my life with being loud with my opinions and my thoughts… I've learned to think critically about my values."- Brittany McBean

How to Infuse Your Values into Your Copy

Feeling sick and tired of companies that don't practice what they preach? You're not alone, as evidenced by the rise of cancel culture. No one wants to be called out as a fraud, but the solution isn't to avoid talking about values. Dare to lean into your values instead, making sure every aspect of your business is in alignment with what you stand for. In this episode, Brittany McBean shows us how she does just that for herself and for her clients.

Brittany McBean is a Launch Strategist & Conversion Copywriter with a wicked sense of humor and a knack for strategy. She specializes in anti-sleazy, ethical, high-converting copy for online course creators and educators. She writes all the best words, the greatest words, beautiful words. Bigly words. Multi 6-figure launch words. Her love languages are pizza, sarcasm & naps.

Join us for our conversation, where we discuss:

→Brittany's career evolution from actress, to social media manager, to 6-figure copywriter

→How her adoption journey opened her eyes and shaped her worldview for the better

→Making a commitment to marketing that doesn't cause harm

→Why cancel culture isn't such a bad thing

→The importance of working collaboratively with your client to ensure alignment between their values and the needs of their audience

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Connect with Brittany McBean:

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www.brittanymcbean.com/write-more-better

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