Usually an idea for a business is what hits us first, which is a moment many of us have fond memories of.

But very quickly, we realise for that idea to come to life we need to learn to market and sell. Only then, can we get back into focusing on the core operations of our business.

This is when the human experience of running a business can get super confusing. Aidan navigates us through the trenches of this stage of business growth and helps us align our great ideas with an approach to sales and marketing that genuinely works.