On the latest episode of the PEI Business Podcast, Jennifer Evans sits down with Aiden and Gary Francis, the team behind Escape Hatch Clothing to uncover how they turned a love of fishing and Island lifestyle into a growing fashion brand. From designing gear inspired by life on the water to building a loyal customer base right here on PEI, they share the real story behind the logo — and the hustle. If you’ve ever wondered how a passion project becomes a profitable business, this one’s for you.