Boston based designer Aileen Wisell creates calm, coastal inspired brand identities and visual systems for lifestyle, wellness, and creative clients. In this conversation, she shares how growing up between Maine and Massachusetts shaped her eye for color, structure, and quiet storytelling. Listeners will hear how she builds thoughtful brands from simple daily practices, from sketching by the water to mentoring new founders through InnerCity Weightlifting, and how clarity in design can guide better choices for both businesses and communities.

Read more about Aileen Wisell on Infinite Sights