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Ailyssa Pretorius, UberEats SA GM: How CMOs can use data to be sense-makers | Ep 1
In March 2019, South Africa’s food delivery industry got even more competitive. Bolt (formerly Taxify), announced that it was taking on Uber Eats and Mr D Food. Increased competition means competing brands will need to become really smart at understanding customers. With this in mind, I spoke to Ailyssa Pretorius, UberEats South Africa GM, about how Uber Eats is using data to make sense of its customers’ vital statistics.Full transcript available on MarkLives.Music by Boxcat Games.
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By MarkLives.comIn March 2019, South Africa’s food delivery industry got even more competitive. Bolt (formerly Taxify), announced that it was taking on Uber Eats and Mr D Food. Increased competition means competing brands will need to become really smart at understanding customers. With this in mind, I spoke to Ailyssa Pretorius, UberEats South Africa GM, about how Uber Eats is using data to make sense of its customers’ vital statistics.Full transcript available on MarkLives.Music by Boxcat Games.