Offering a refreshing take on entrepreneurial happiness, in this episode you'll learn the importance of aiming low and expecting slow - so you avoid disappointment. There's always a backstory of years of persistence behind every great startup - so don't be impatient. Your startup is most likely going to grow slow, so instead of being upset - celebrate the small wins. In order to fully embrace the "Aim Low Expect Slow" movement you need to have your values the right way around and realise that a profit and loss statement can never give you the true happiness you desire.