Amazon has been investing in machine learning for more than 20 years, innovating in areas such as fulfillment and logistics, personalization and recommendations, forecasting, fraud prevention, and supply chain optimization. During this session, we take this expertise and show you how to identify business problems that can be solved with machine learning. We discuss considerations including selecting the right use case for a machine learning pilot, nurturing skills, and measuring the success of such pilots. We dive into success stories from the Amazon ML Solutions Lab, and you can hear from ProSiebenSat.1 Media SE about how it moved from idea to production with machine learning.