Machine learning is ranked the number-one "game changer" for the retail market segment by chief experience officers (CXOs), yet it's only number eight on top spending priorities. So which scenarios are real? In this session, we dive into how AWS puts machine learning in the hands of every developer, without the need for deep machine learning experience. Learn about personalized product recommendations, inventory forecasting, new in-store experiences, and more. Learn from our experience at Amazon.com and hear from our customers today.