Recommendation engines make targeted marketing campaigns, re-ranking of items, personalized notifications, and personalized search possible. In this session, we deep-dive into using Amazon Personalize to create and manage personalized recommendations efficiently, letting you focus on the real value of the data for your business. We discover how these deep learning techniques have a direct impact on the bottom line of your business by increasing engagement, click-through, satisfaction, and revenue. Learn from customer examples and dive into some live demonstrations.