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???? Episode 259
Host: Marc Summers (AIME's Founding President)
Guest: Laura Ray (Loan Originator at Liberty Mortgage)
This week's episode features Laura Ray, who spent most of her career in construction and water damage before finding her way into mortgages in 2016.
Now a loan originator at Liberty Mortgage, Laura shares how she built her business on genuine relationships, why she still takes notes on index cards, and how she's shifting her focus to recruiting and training the next generation of loan officers.
She also reflects on her experience at FUSE in Austin and the reminder that the touch points that built your business are worth keeping.
???? Key Takeaways:
???? Golden Nugget:
"My first several conversations with clients don't even involve interest rate. I want to know about them. I want to know why they want to buy a house, what their concerns are, what their fears are. That's how you build trust."
???? Subscribe to Broker to Broker on YouTube, Spotify, or Apple Podcasts.
???? Join AIME: aimegroup.com/membership
#RelationshipBuilding #ClientExperience #LoanOriginator #MortgageAdvice #WomenInMortgage #FUSE2026 #LibertyMortgage #BrokerToBroker #MortgageTech #BrokersAreBest #AIME #Podcast #Network
???? Episode 259
Host: Marc Summers (AIME's Founding President)
Guest: Laura Ray (Loan Originator at Liberty Mortgage)
This week's episode features Laura Ray, who spent most of her career in construction and water damage before finding her way into mortgages in 2016.
Now a loan originator at Liberty Mortgage, Laura shares how she built her business on genuine relationships, why she still takes notes on index cards, and how she's shifting her focus to recruiting and training the next generation of loan officers.
She also reflects on her experience at FUSE in Austin and the reminder that the touch points that built your business are worth keeping.
???? Key Takeaways:
???? Golden Nugget:
"My first several conversations with clients don't even involve interest rate. I want to know about them. I want to know why they want to buy a house, what their concerns are, what their fears are. That's how you build trust."
???? Subscribe to Broker to Broker on YouTube, Spotify, or Apple Podcasts.
???? Join AIME: aimegroup.com/membership
#RelationshipBuilding #ClientExperience #LoanOriginator #MortgageAdvice #WomenInMortgage #FUSE2026 #LibertyMortgage #BrokerToBroker #MortgageTech #BrokersAreBest #AIME #Podcast #Network
???? Episode 82: The Reset Button
Hosted by Jonathon Haddad, AIME's Chairman & CEO, and Tommy Golightly, AIME's Marketing Manager.
In this episode, Jonathon and Tommy kick off a five-week framework for managing your day, starting with RESET. They discuss emotional regulation, why reactive selling kills your business, and the physical and mental routines that help them reset after a difficult conversation.
???? Broker Buzz
???? Sales Training | RESET
RESET is about emotional regulation. Jonathon shares that during the early years of his career, each time a deal went south, it would send him into a spiral. Now he has a gameplan. From the punching bag, to expressing it through writing, he’s found ways to emotionally regulate and level out.
Tommy shares his routine for decompressing, staying active, and turning frustration into actionable items for the team. While it’s true that you rarely control what happens to you, it’s up to you how quickly you reset.
???? Story Time | Discover Your Passion for Teaching
The fortune cookie this week promises you will discover your passion for teaching and education. Jonathon reflects on how AIME's backbone is built on coaching and sales training, and why teaching others forces you to stay sharp in your own craft.
Tommy shares how he trains his team by treating the old way as a starting point, not a rulebook, and how he learns from them every day. When you teach, you grow. And the people who serve others the most are the ones who get the furthest.
???? Listen wherever you get your podcasts
???? Subscribe on YouTube for new episodes every week
#MortgageBroker #SalesTraining #EmotionalRegulation #Reset #HomeStyleRenovation #VABuyBeforeYouSell #IRSInstallmentAgreement #Teaching #Coaching #HousingMarket #RealEstate #Lending #BrokerCommunity #MortgageIndustry #ProfessionalDevelopment #BrokersAreBest #BrokerPowerUp #AIME #Podcast #Network
???? Episode 81: Conference Season Takeaways
Hosted by Jonathon Haddad, AIME's Chairman & CEO, and Tommy Golightly, AIME's Marketing Manager.
In this episode, Jonathon and Tommy wrap up the conference season with honest takeaways from a full year of events. They discuss what loan officers actually want to hear, why rate talk falls flat, and what conference organizers should stop doing.
???? Broker Buzz
???? Sales Training | Set Document Expectations Upfront
When a borrower takes forever to send documents and then complains about the timeline, the problem usually starts at the beginning.
Jonathon shares the script he uses after the loan is written. He congratulates the client, tells them the easy part is over, and asks them to grab a pen and paper. He explains that underwriting appointments are scheduled and he needs documents within 24 hours.
Then he mutes the phone and waits. If they say yes, he sends a text and email recapping exactly what they agreed to. If documents are late, he calls and asks what he can do to help.
Set the expectation clearly, confirm the commitment, document it in writing, and follow up with kindness and accountability.
???? Story Time | Active Cooperation and Collaboration
The fortune cookie this week calls for active cooperation in teamwork and collaboration. Jonathon shares a lesson from his mentor, who taught him that the two weakest forms of leadership are fear and competition, while the two strongest are cooperation and collaboration.
Tommy connects it to AIME's Pathway meeting and the weekly marketing co-working sessions where the team collaborates on branding, signage, and new podcast ideas.
Getting people from different backgrounds aligned on a common goal can be hard, but it is the most powerful form of leadership.
???? Listen wherever you get your podcasts
???? Subscribe on YouTube for new episodes every week
#MortgageBroker #SalesTraining #ConferenceSeason #Leadership #FortyYearMortgage #TwoUnitProperty #DocumentCollection #ActiveCooperation #Collaboration #Community #HousingMarket #RealEstate #Lending #BrokerCommunity #MortgageIndustry #ProfessionalDevelopment #BrokersAreBest #BrokerPowerUp #AIME #Podcast #Network
???? Episode 80: The WMN and VA Summits Debrief
Hosted by Jonathon Haddad, AIME's Chairman & CEO, and Tommy Golightly, AIME's Marketing Manager.
In this episode, Jonathon and Tommy take you behind the scenes of Fuse 2026, shining a spotlight on some of the best moments from the WMN and VA Summits and explaining what it takes to build an event of this scale.
???? Broker Buzz
???? Fuse 2026 Debrief | The WMN and VA Summits
The WMN Summit was standing room only this year, with a waiting list and an unforgettable denim and diamonds theme. The VA Summit brought hard hitting education, including Gay Veale's powerful story about sacrificing time with her son to serve.
Jonathon and Tommy break down the amount of work that goes into navigating 1200 people through the hotel efficiently and adapting the space to fit the AIME experience.
It’s a unique look behind the scenes and serves as an effective reminder that these summits are built with intention and are only getting better.
???? Story Time | Be on the Alert for New Opportunities
Jonathon reflects on spending a full day with his father for the first time in years, and how his relationship with his dad has deepened in his thirties. Tommy shares his own renewed connection with his father and the joy of getting out to sporting events with his wife.
Opportunities aren’t always business deals. Sometimes they’re just moments with the people who matter most.
???? Listen wherever you get your podcasts
???? Subscribe on YouTube for new episodes every week
#MortgageBroker #Fuse2026 #WMNSummit #VASummit #LeadGeneration #NMLSExam #MLOForce #SelfEmployedIncome #FHA #ConventionalLoan #HousingMarket #RealEstate #Lending #BrokerCommunity #MortgageIndustry #ProfessionalDevelopment #BrokersAreBest #BrokerPowerUp #AIME #Podcast #Network
???? Episode 79: Know Thy Numbers
Hosted by Jonathon Haddad, AIME's Chairman & CEO, and Tommy Golightly, AIME's Marketing Manager.
In this episode, Jonathon and Tommy break down Know Thy Numbers, a framework for tracking the five metrics that tell you exactly where your business is succeeding and where it is falling apart. They also debrief on Fuse 2026 and why this year felt different for the AIME team.
???? Broker Buzz
???? Sales Training | Know Thy Numbers
Jonathon walks through five metrics that give you a complete picture of your business.
Jonathon explains how each metric points to a specific problem, from communication issues to weak follow-up, and why most loan officers are guessing instead of measuring.
If you do not know your numbers, you are guessing. And guessing is not consistent enough to reliably grow your business.
???? Story Time | You Will Look Back on This Moment and Smile
Jonathon and Tommy take turns imagining where they will be a year from now, with Fuse in Denver, the podcast past one hundred episodes, and the AIME community stronger than ever
Tommy shares that this was the first year he truly felt like part of the community, with members approaching him just to talk.
The work can be challenging at times, but the moments are worth it in the end. One year from now, you will smile at what you built.
???? Listen wherever you get your podcasts
???? Subscribe on YouTube for new episodes every week
Link to referenced guidelines available here: https://selling-guide.fanniemae.com/sel/b3-3.3-03/employment-offers-or-contracts
#MortgageBroker #KnowThyNumbers #SalesTraining #Fuse2026 #FuseDebrief #VAAppraisal #FutureIncome #FannieMaeGuidelines #SundayCalls #RateLock #HousingMarket #RealEstate #Lending #BrokerCommunity #MortgageIndustry #ProfessionalDevelopment #BrokersAreBest #BrokerPowerUp #AIME #Podcast #Network
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