Aswadi Abdul Rahman (Aswadi) has over 10 years plus of experience in Advanced Data modelling (machine learning), Deep Packet Inspection (DPI) and big data specialist. He has working experiences related to Financial Institution, Telecommunication and Computer Networking background. Aswadi is currently working as the Head of Data Analytics at Amanah Saham Nasional Berhad. In this episode, we discussed about building Marketing Analytics as well as understanding customer behaviour and persona via data science.

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