Brian Rice grew up in Knoxville, TN, where he developed a deep passion for sports. He dreamed of attending the University of Tennessee, majoring in sports management and possibly becoming a sports agent. His path shifted, however, when he began working for Associate AD for Media Relations, Debby Jennings, where he also had the opportunity to work with the legendary Coach Pat Summitt. This experience, along with his skills in P.A. announcing and Radio Broadcasting, led him to his true calling. In August 2023, he was named the "Voice of the Lady Vols."