Tessa Sproule is one-half of a dynamic duo who are the Co-Founders of Vubble, a video recommendation platform. Having first worked together in public broadcasting (editorial, distribution, and digital transition), they now help people understand and adapt to the changing world around them.

Vubble helps people, brands, and storytellers make the most of AI's new role in the world's information ecosystem. They've developed proprietary AI technology to "read" video and contextually tag it with descriptive metadata, analyze audiences of existing video content, and then surface new video recommendations to people who are most likely to enjoy it based on the metadata.

Featured in this episode are Vubble's insights on the importance of labeling metadata of video content for the purpose of educating the populace at large, current applications of AI-powered data labeling, and the steps that Vubble takes to improve the media ecosystem through their cognitive labeling services.

Full video: https://youtu.be/_AAOYogNhmo

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The AIP Podcast is hosted by the CEO and Founder of Supercharge Lab, Anne Cheng.