In this episode of Ideate we’ll be exploring the way we book flights, those dehumanizing TSA checkpoints, the contrast of airport lounges, and a love story from Alaska Airlines. What’s lead to the current experience? And what can we learn from our experience to make better experiences tomorrow?

0:00 - A few personal stories
4:10 - The first step of air travel 
11:00 - The Cunning and Mighty TSA
21:50 - The lure of the lounges
25:00 - What do the airlines want for travelers?
30:40 - Takeaways

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4: Air Travel ✈️ User Experience - Flying

How can French cooking methods improve the safety of your car? Why can’t you just settle on what movie to watch on Netflix? Why do you have to sign a credit card receipt for a pack of gum? This is Ideate. A podcast about the user experience of items we use every day. Hosted by The Smyth Group design team: Hiromi, Nikita, Aaron, Paul and Rob.

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11: Healthcare 

Come with us on a journey across seven states to find out how exploration is improving photos and overcoming prejudice.

10: Vacation 

It’s not uncommon for us to ignore the impact of poor UX on our daily routine. A poorly designed app might make us miss a bus. A poorly designed door might make us look foolish. Often the effort required to right the wrong outweighs the cost. But in the case of education, a poorly designed experience has left millions of students disenfranchised, the nation with $1.5 Trillion in growing student loan debt, and employers with under-qualified candidates in the workforce. In this episode, we speak with four influencers who are fighting the battle on all fronts. In Discovery, they describe a problem that stretches from primary school, thru college, and right into the workplace. In Definition, we’ll isolate the players and their challenges. And finally, in Ideation, we’ll look at some ways to improve the UX of education in the future.

9: Education 

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4: Air Travel ✈️ User Experience - Flying

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