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19 days until EU Regulation 2024/1028 goes live.
And the platforms are worried it won't work.
MLex reported yesterday that Booking, Airbnb and Expedia are openly concerned about the regulation's effectiveness.
The reason? Member states are behind on building the registration infrastructure the whole thing depends on.
Spain and Italy: already late. France: scrambling. Poland: implementing law not yet passed.
Here's the irony.
The platforms spent two years lobbying against this.
Now they're worried it'll fail.
Because if national portals aren't ready on 20 May, the platforms become the de facto regulators — deciding which listings to block while governments catch up.
Liability without clarity.
That's the worst possible outcome for them.
Three weeks to go. The gap between the law and the infrastructure is the story now.
By Ben19 days until EU Regulation 2024/1028 goes live.
And the platforms are worried it won't work.
MLex reported yesterday that Booking, Airbnb and Expedia are openly concerned about the regulation's effectiveness.
The reason? Member states are behind on building the registration infrastructure the whole thing depends on.
Spain and Italy: already late. France: scrambling. Poland: implementing law not yet passed.
Here's the irony.
The platforms spent two years lobbying against this.
Now they're worried it'll fail.
Because if national portals aren't ready on 20 May, the platforms become the de facto regulators — deciding which listings to block while governments catch up.
Liability without clarity.
That's the worst possible outcome for them.
Three weeks to go. The gap between the law and the infrastructure is the story now.