It's been a rough week in our space. EU Regulation 2024/1028 went live. Portugal's licences are vanishing. Italy's tax regime just got heavier. And Airbnb's Summer Release quietly absorbed half the services that used to set good operators apart.

So here's a story going the other way.

Albania. Non-EU. Record 12.5 million visitors in 2025. Non-resident overnight stays up nearly 38% year on year. The coast, Ksamil, Dhërmi, Saranda, is turning into one of the Mediterranean's most profitable STR frontiers, on property that still costs a fraction of Croatia or Greece.

But the real lesson isn't the beaches. It's the regulation.

While the EU spent two years building 27 national registration systems that launched into "27 different operational realities," Albania did the opposite. From January 2026, individuals declare STR income through one online platform. A flat 15% rate. No business number required.

One looks like a compliance maze. The other looks like a single login.

The EU isn't wrong to want data. But there's a real question worth asking: does harmonisation that fragments into 27 systems actually beat one clean national flow?

The frontier didn't close this week. It moved.

I unpack the full Balkans-versus-Brussels picture in today's episode. Link in comments.