Welcome to Differentiate or Die, the podcast that dives into what makes brands stand out in crowded markets. Hosted by Cameron Olds and Dallin Merrill, this episode pits two vacation rental giants Airbnb and VRBO against each other to explore how they differentiate themselves and capture consumer attention.

From VRBO’s clear messaging of “the entire place to yourself” to Airbnb’s evolution into unique experiences like chef-led dinners in France or rock crawler tours in Zion, we break down their branding strategies, messaging consistency, and market positioning. Discover how VRBO’s focus on privacy and whole-home rentals contrasts with Airbnb’s broader, sometimes generic, approach to experiences and services. Join us as we analyze what works, what doesn’t, and how these companies can sharpen their competitive edge.

Tune in for actionable insights on building a lasting brand advantage, whether you’re a founder, marketer, or just curious about the vacation rental industry. Sponsored by MessageOS, helping teams stay clear, consistent, and differentiated. Listen now and learn how to Differentiate or Die!