This is the fourth episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs!

In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future.

For this episode, we traveled to Lisbon during the World Aviation Festival to meet with Juliana Ramirez, Chief Digital Officer at Flair Airlines.

In this episode, we talk about:

Building a “team of builders” and creating a culture of ownership

Balancing startup agility with corporate focus

The Flair FWD initiative and using digital products to rebuild customer trust

How guarantees like On-Time, Checked Bag, Travel Flex, and Disruption remove friction and build brand trust

The value of direct customer feedback through Flair’s Feedback Forums

Why curiosity and learning are the key skills for digital professionals in the age of AI

This episode is packed with insights on leadership, digital transformation, and culture for airline digital, product, and marketing professionals who want to learn how to move fast while building trust.

RESOURCES:

https://diggintravel.com/airline-leaders-juliana-ramirez-flair-airlines/