This is the second episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs!

In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future.

For this episode, we traveled to Istanbul to meet with Sevilay Gökduman, Group Head of Digital Channel Management & e-Commerce at Pegasus Airlines.

In this episode, we talk about:

Sevilay’s 16-year journey from revenue management to leading digital team at Pegasus

How Pegasus is using gamification and loyalty to boost mobile app engagement

Why the BolBol program is at the heart of their digital strategy

Personalization and the challenges of building a smarter booking flow

The role of testing, CRO, and agile teams in Pegasus’ digital growth

This episode is full of practical insights for airline digital, UX, loyalty, and ecommerce professionals looking to create better user experiences and long-term engagement.

RESOURCES:

https://diggintravel.com/airline-leaders-pegasus-digital-loyalty/