Airline Retailing in Action

Airline Retailing in Action: Evolution of interlining with SkyTeam


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With the emergence of Offers and Orders, our industry is undergoing a big transformation. In 2024, we asked airlines around the world about their attitudes to offer and order management, and one key finding was that 58% stated they are planning on a gradual shift while enabling new models with current interline partners. 

In this episode with SkyTeam, we deep dive into interlining, which has been a cornerstone of aviation for decades. We answer questions such as: 

  • Where is the industry today on meeting traveler expectations? 
  • What kind of challenges and frustrations do travelers face?  
  • What opportunities will new models like Retailer-Supplier offer? 
  • Is codeshare fit for purpose as airlines look to shift to Offers and Orders? 
  • How will an interlined journey change five years from now? 

Tune in to find out. 

Speakers 

  • Laura Abraham, Chief Digital Officer, SkyTeam 
  • Catherine Senechal, Director of Digital Products, SkyTeam 
  • Robert Booth, Director of Product Management, Airline Solutions, Amadeus 

To stay up-to-date on the latest news from Amadeus, and to catch the next episodes in our series, check out the resource center on our website, follow us on Amadeus for Airlines, and on Spotify or Apple podcasts.

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Airline Retailing in ActionBy Amadeus