The Diggintravel Podcast

Airline UX Series: Lessons in Building Digital Products & UX Teams and Solving the Build vs. Buy Dilemma

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This is the latest episode in our Airline UX Series in partnership with 815Labs!

In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences.

This time, we explore airline digital platforms, product teams, and the build vs. buy dilemma with insights from Remus Moraru, an ecommerce leader who spent seven years building digital products, UX teams, and airline ecommerce at Wizz Air.

This episode covers:

  • The balancing act of airline ecommerce – why airlines must align UX, ticket sales, and ancillaries without creating friction.
  • Building strong, autonomous product teams – lessons from Wizz Air on structuring digital teams for speed and agility.
  • What it takes to develop great airline digital products – key insights from projects like Fare Finder and Wizzride.
  • The build vs. buy dilemma – when airlines should invest in custom platforms and when buying off-the-shelf solutions makes more sense.

    • This episode is packed with valuable takeaways for airline UX, digital retailing, and product strategy leaders looking to build better digital experiences and platforms.

    RESOURCES:

    You can find the full article with key insights, quotes, and takeaways from this episode here:

    https://diggintravel.com/airline-ux-series-digital-products-ux-teams/

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    The Diggintravel PodcastBy Iztok Franko

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