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In the years after the COVID pandemic we are travelling more and expecting more from our journeys. Travel is increasingly viewed as an end-to-end experience that begins before you even set foot on board your flight. As people look to inject luxury into their travel, airport lounge usage has boomed.
But lounges’ rise in popularity has created a unique problem for their operators: how do you grow your customer base whilst maintaining a degree of exclusivity?
Evan Davis speaks to industry operators and experts about balancing the scales.
Guests:
Production team:
The Bottom Line is produced in partnership with The Open University
By BBC Radio 4In the years after the COVID pandemic we are travelling more and expecting more from our journeys. Travel is increasingly viewed as an end-to-end experience that begins before you even set foot on board your flight. As people look to inject luxury into their travel, airport lounge usage has boomed.
But lounges’ rise in popularity has created a unique problem for their operators: how do you grow your customer base whilst maintaining a degree of exclusivity?
Evan Davis speaks to industry operators and experts about balancing the scales.
Guests:
Production team:
The Bottom Line is produced in partnership with The Open University