I’ve been talking to clients about AI and what strikes me most is how often we leap to the solution before really defining the problem. We get excited about all the shiny applications, but without clarity on the core issue, AI just accelerates mistakes.Rob Broadhead puts it perfectly: AI is not a fix, it’s an amplifier. If you don’t know what you’re solving, it’s just going to make the problem worse, faster. That’s why we start with honest conversations about what’s holding us back — not what tool is trending. It’s so tempting to jump into automation or AI sprints, but as Rob says, "tie your shoe before you run." Get clear on your process, understand your manual steps, and then ask: How can AI help me do this better — not just faster.