On this episode of The Association Podcast, we welcome on Mitch Eisen…most of our listeners from the association industry likely recognize Mitch as the co-founder of Real Magnet.  Since then he's started a really interesting company called Contentware.  This was such a fun conversation because we really explore the potential of artificial intelligence in the space.  Everyone talks about AI, but there are a ton of misconceptions and misunderstandings about the technology itself.  So we get to hear about some low-risk ways to introduce associations to artificial intelligence, how AI can help people do their job better and more efficiently, and not about how AI is going to replace jobs.