As the conversation turns to AI’s growing role in media and creativity, a clear limitation emerges: AI cannot read the room. It can process scripts, optimise formats, and analyse performance data — but it can’t sense tension, irony, hesitation, or the emotional undercurrent that tells a human when something feels off or when a moment truly lands.

The group reflects on how great storytelling depends on timing, intuition, and emotional intelligence — knowing when to push, when to pause, and when to let silence speak. These are human skills shaped by experience, empathy, and presence, not prompts or parameters.

This moment highlights a crucial distinction in the age of AI: efficiency is not the same as understanding. Until machines can feel the room the way humans do, leadership, creativity, and meaningful connection will remain firmly human responsibilities — with AI supporting, not replacing, that judgment.