The Backstory on Marketing and AI

AI’s Impact on Marketing Teams


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This episode explores how AI and Marketing are transforming the structure and performance of modern marketing teams. We discuss how organizations build frameworks to safely adopt AI, allowing teams to use powerful tools without increasing compliance risk.

We also examine how AI enabled Market Research is raising the standard for insights and decision-making.

The conversation highlights how AI champions inside each department accelerate innovation, support training, and improve collaboration across distributed workforces.

We explore how hackathons unlock creativity and allow non-technical teams to rapidly develop AI-driven solutions.

You will also learn why junior marketers who master AI tools may outperform traditional roles.

The episode offers practical insights for leaders, marketers, and teams navigating the shift into AI-powered work.

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The Backstory on Marketing and AIBy Guy Powell