In this follow-up episode of The Market Pulse, host Aaron Fichera of SmartTouch® welcomes back John Lee, CEO and Founder of Anewgo, for an insightful discussion on the accelerating impact of artificial intelligence across the home building industry.

Building on their previous conversation, Aaron and John explore the latest advancements in AI coming into 2026, the wave of major technology acquisitions reshaping the market, and what these developments mean for builders, developers, and real estate professionals. They examine how industry leaders are investing in AI-driven platforms and why these shifts are changing the way homes are marketed, sold, and experienced.

In this episode, you'll learn:

•  How recent AI advancements are influencing the homebuilding industry
• The significance of major acquisitions and marketconsolidation
• Ways AI can enhance the customer experience from firsttouch to closing
• Practical applications for AI throughout the buyer'sjourney
• Opportunities to improve operational efficiency andteam productivity
• Key considerations for builders looking to adopt AIresponsibly and effectively

Whether you're a builder, developer, marketer or sales leader this episode provides valuable insights into how AI is transforming the future of homebuilding and how yourorganization can stay ahead of the curve