Why Market Research and GTM Planning Matter More Than Ever in the Age of AIYou’ve probably done it already: Typed into ChatGPT: “Write a go-to-market plan for my Retail SaaS startup.” Or: “Generate a compelling marketing plan for my cybersecurity company going global.”And just like that—an impressive-looking document appears: SWOT analysis, market segmentation, buyer personas, marketing channels, even a sample campaign.But here’s the uncomfortable truth:That same plan—or something nearly identical—was just delivered to hundreds of other startups and businesses.