Aisha Ross is the founder of Fren, the brand creating elevated essentials for your best friend, including dog collars that can be embroidered, bandanas, and more. You might’ve seen her stylish dog accessories in collaborations with Free People, Monty’s, and Sidecar Doughnuts. In this week's episode, she shares how she came up with the idea for Fren, what she looks for in a collaboration, adorable behind-the-scenes moments, and more. You can read more about Fren in Orange Coast's February 2026 issue.