When women put on makeup, what are their goals? And how do they hope that makeup will help them achieve those goals?

These are the questions Aishetu Fatima Dozie, a banker-turned-beauty entrepreneur, thinks about every day since creating her own beauty brand, Bossy Cosmetics.

Aishetu stays busy checking social media to pick her customers’ brains and stir up meaningful conversations around women’s empowerment — and as a result, her business is thriving and disrupting the cosmetics industry. As a challenger in the industry, she must sometimes shake off imposter syndrome, and it helps to know that her brand is doing something completely different.

At the end of the day, Bossy Cosmetics is a vehicle for female empowerment, Aishetu’s life passion. Learn how she went from burnt-out banker to owning a beauty company with a mission to create meaningful change in the world.