This episode features the excellent Aisling Kelly. Aisling is a Digital Marketing Executive at Ardmac. Aisling speaks about her education and discovering her passion for digital marketing. She speaks about one of her early digital marketing campaigns in using social ads and platforms to promote a music artist's new song. Working at Ardmac speaks about scaling their Linkedin page to 25k+ which is very impressive for an Irish company. She uses a mix of personal and professional posts for content. A really likes to find a balance between professional construction and a more human side of things. One of her best campaigns to date was her work around International Women's Day where she recorded via Microsoft teams with custom backgrounds and built out an emotive story from the content. A brilliant episode for anyone looking to brand build on social media.