The Effective Founder

Ajay Goel of GMass


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Today, I’m talking with , the founder of , a Chrome extension that gives your Gmail account email marketing capabilities. Ajay grew his first business, JangoMail, for 10 years before selling it to a private equity firm. This time around, he is still looking for an exit, but also wants to leave an impact on the software and digital marketing when all is said and done. And 3 years in he is well on his way with a 7-figure ARR and 10s of 1000s of users. In our chat, we dive into what it’s been like building GMass to this point without hiring any W2 employees, why he has taken this approach, and how his strategy will evolve going forward.
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The Effective FounderBy Andy Baldacci