Next-Level Growth: Strategies for Local Service-Based Businesses

Ajay Kapoor: How Signs Communicate with People


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Colorado Tour 1/3

Ajay Kapoor some of my listeners and readers of the blog will know. And to get it out there right up front of all the people I worked for during my career he was by far the #1 leader. He taught me to challenge the traditional thinking and approached I had learned/adopted from others and in 2010 helped me really get into the digital communication space.

  • Today Ajay is CEO of Touchsource a digital signage company. I will let him give a better introduction to Touchsource and it mission.

  • Interesting for me was in preparing for this I was looking for the digital communication angle which is my core interest. Of course their products are digital and they communicate with its users or those who come into contact with them. Ajay shares a few examples during this interview. Check out the links in the show notes to their site and have a look at what they are doing. It is really interesting to see and hear about.

  • Updates / News
    • I promised in a previous podcast that I was documenting my podcasting process and yes, that is true but little has been seen to date. Do not fret as it is coming.

  • Those of you who follow me on social media will know this but for this interview I traveled to Lafayette Colorado and of course, there was a bike included. Well, not only for this one interview but honestly I would have done that too! I am here for a few interviews and meetings then headed off to my next US location for more, but you will have to stay subscribed to learn where that takes me.

  • My New Normal was always about me getting to talk with interesting people about what they have learned in the digital communication space. This episode totally fits that description and was a joy for me to have the time with Ajay outdoors at the Touchsource office.

  • Enough of me just talking and off to the interview. Enjoy!

  • Questions

    #1 What is Touchsource?

    #2 As this is an audio podcast, what examples could you describe for those listening so they get a better idea of what Touchsource produces. What problem does Touchsource solve for its clients?

    #3 What challenging ideas have your clients come up with over the last 18 months?

    #4 You just had your "all hands" meeting with your team here in Lafayette. This time in masks as the current protocols require. What have been some of the challenges for you and your team in communicating with others during this time? What has worked well and what does meet up to its promise?

    #5 Back to the digital signage space what is coming next?

    #6 What does 'innovation' mean to you?

    Guests Links

    Website www.touchsource.com

    Instagram @touchsourcellc

    My Links

    My most recent blogpost at https://www.digital-done-right.com

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    Next-Level Growth: Strategies for Local Service-Based BusinessesBy Andrew Maher

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