In the Trenches with Michael King

Ajit George - Massive Pivot Amid Corona Quarantine


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All businesses are in the trenches right now. COVID-19 has thrown us a curve ball and we're all trying to figure out how to respond.
Today's guest, Ajit George, had spent the past 2 years preparing for the launch of his new business - a wholesale vertical organic farming concept serving local restaurants. He hired 10 people. He had 40,000 square feet of commercial space built out for the farm. He had a full book of business. 8 hours after his first harvest, the governor issued a full quarantine - essentially drying up his entire client base.
Within 48 hours, Ajit designed and implemented a massive pivot and he's now winning in ways he never imagined.
Details inside.
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In the Trenches with Michael KingBy Michael King