After Samajwadi Party's disputes being fought in public for months, Akhilesh Yadav has won the party symbol. But his protracted negotiations with his father, and with his alliance partner has delayed his official campaign. This week on Truth vs Hype, we report how the campaign to promote 'Brand Akhilesh' kicked started more than six months ago - some of it visible, and some of it driven by his hidden persuaders.