This week of The Market Makers, we bring you another story from our Scale Up series. We're sitting down with Alaina Kaczmarski, CEO and co-founder of The Everygirl Media Group.

Back in 2009, Alaina was struggling to get her foot in the door in the media industry, so she opened her laptop and started a blog. Three years later, she and her co-founder launched The Everygirl, an online magazine built to answer one question: How does the every girl who has the vision, work ethic, and dream get ahead if she doesn't know the right person?

Today, The Everygirl Media Group reaches over 2 million monthly readers, employs 33 full-time staff, and has grown into a seven-figure business. Alaina shares the journey from Googling "what is an RFP?" when Coach first reached out, to generating 10+ million views on their holiday gift guides, to building a team that's mostly stayed for over a decade.

You'll hear about the paid partnership that taught them to only work with brands they'd feature organically (even when they needed the revenue), the networking dinner that accidentally unlocked a major revenue stream, and why the future of digital media is about bringing people together in real life.

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