Alan Berg, AlanBerg.com. "From Ghosted to Booked: Why Your Leads Go Silent." The biggest opportunity businesses miss - re-engaging with prospects who have already inquired but haven't said no yet. Persistence is different from aggression. Modern couples often get overwhelmed by decision-making in the wedding planning process. Alan advised against forcing immediate calls or meetings with prospects and recommended following up over 90 days rather than sending multiple communications in short periods.