Content Strategy Insights

Alan J. Porter: Storytelling for Enterprise Content Strategy


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Storytelling is the oldest content practice. Alan Porter helps enterprises and content practitioners improve their story craft. 

Alan shows how better stories both convey the unique benefits of a business to their customers and improve cross-functional communication within organizations.

https://ellessmedia.com/csi/alan-porter/

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Content Strategy InsightsBy Larry Swanson

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