Experts in Industry

Alan Middleton


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In the current climate, educators at all levels must learn new ways to engage with students virtually. Similarly, marketers must also adapt how they interact with consumers in a changing world.


Episode 3 of Experts in Industry features Alan C. Middleton, Recently Retired Executive Director of the Schulich School of Business - York University Executive Education Centre. He walks us through some changes that will need to be made in the marketing and education sectors in response to COVID-19 at both the local and international levels.

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Experts in IndustryBy The Poirier Group