According to Build for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation, a recent book authored by Pega’s CEO and founder Alan Trefler, companies are not moving fast enough to keep up with behavioral changes customers are going through, which is causing what he calls an oncoming customerpocalypse. Trefler recently shared with me what exactly is the customerpocalypse and why he feels many companies will not survive it. He also discusses why he’s not worried about bots and machine learning technology putting executives out of business just yet.